Go-to-market advisory for organizations serving
health plans
PGS helps technology, service, and solution providers understand the health plan market, find the right opportunities, and build strategies that work.
You know your business. We can help you understand theirs.
Health plans buy differently than most markets you’ve sold into. Different stakeholders own different parts of the decision. Budget cycles and regulatory calendars shape what’s possible when. And the person most enthusiastic about your solution is often not the person who signs the contract.
Reach out when:
- You have a solution that could be valuable to health plans, but you’re not sure where to start.
- You’ve had some success in healthcare and believe there’s a much larger opportunity to unlock.
- You’re trying to understand which health plans, programs, or use cases are actually worth pursuing.
- Your sales team is struggling to get traction with health plan
decision-makers.
- You’re getting meetings, but the story isn’t landing the way you expected.
- You need help understanding how Medicare, ACA, or other government-regulated programs affect the opportunity.
- Your offering makes perfect sense to you, but you need to translate its value into a health plan buyer’s priorities.
- You’re considering a partnership that could make your solution more relevant or complete.
- You’ve found an opportunity and need experienced healthcare help to pursue it.
- Or something else. Bring us what you’re working on.
Make the healthcare learning curve less expensive.
PGS engagements focus on the work that shortens the distance between a good solution and a real healthcare business.
Healthcare market navigation
Understand how the health plan ecosystem works, where your organization fits, and what you need to know before investing significant time or resources. Market structure, buyer roles, procurement, sales cycles, and the realities that make healthcare different.
Medicare, ACA, and government programs
Bring deeper context to opportunities involving Medicare Advantage, ACA, and other regulated health insurance programs. We cover the terminology, stakeholders, timing, and operational realities, so your team doesn’t have to become health insurance experts first.
Go-to-market strategy
Determine where to compete, who to target, how to position, and how to approach the market in a way that reflects how healthcare organizations actually evaluate and buy.
Positioning and value proposition
Translate what your organization does into a story that lands with health plan buyers. What problem are you solving, who cares most about it, and what would make solving it worth the disruption of implementing something new.
Buyer and opportunity strategy
Identify the organizations, executives, functions, and opportunities most likely to be a fit, then build a thoughtful strategy for reaching them.
Strategic partnerships
Sometimes the fastest path into the market isn’t going alone. PGS can help identify partners, complementary capabilities, or distribution relationships that make an offering more relevant or easier for a health plan to buy.
Business development and pursuit support
When the opportunity is real, we can help move it forward: account strategy, introductions, executive conversations, proposal strategy, and hands-on support through an important pursuit.
The shortest path into healthcare is rarely a straight line.
Selling into health plans looks deceptively simple from the outside. Find the right executive, explain the solution, demonstrate ROI, close the deal.
Then you meet healthcare. Regulatory calendars, procurement, compliance reviews, IT and security requirements, operational dependencies, longstanding vendor relationships, and programs where getting the timing wrong costs
None of that makes healthcare impossible to navigate. It just makes context unusually valuable.
You shouldn’t have to become a health plan expert to build a business serving health plans. It helps to have one at the table.
Start where you are.
The engagement should fit the opportunity, not the other way around.
Market advisor
Executive-level perspective on healthcare market entry, positioning, and important growth decisions.
Go-to-market strategy
Build the plan for how to compete, position, and reach health plan buyers.
Embedded growth support
Experienced healthcare capacity added to your team for a defined period to build or execute the growth plan.
Market and opportunity assessment
A structured outside look at where healthcare fits your business, where you’re most likely to win, and where the risks live.
Business development support
Help identifying, developing, and advancing the right health plan opportunities.
Learn the market before the market teaches you.
Phoenix Growth Insights brings organizations serving health plans something particularly valuable: the buyer’s perspective. Original research, health plan executive input, buying guides, and practical resources for understanding what health plans are thinking about before you walk into the conversation.
Have a healthcare opportunity you’re trying to figure out?
Tell us what you’re building, who you’re trying to reach, or where you’re getting stuck. You don’t need to know the healthcare answer yet.
That’s why we’re here.